Friday, August 11, 2006

Multiplicific

I find that in the land of hyphenates, a town populated with waiter-actor-screenwriters and minister-improv artist-actor-saviors, information is best distributed in bytes. Sound bytes are not what's processed first, the frequency is. Something told once is effective, but twice is nice.

"You rock." This is good.

"You rock. You rock." This is better.

"You rock. YOU ROCK. You rock." This is best and the added emphasis relays the sincerity.

"You rock. You rock. You rock. You rock." This will enslave your Southern California audience. The more you repeat the same expression reiterates sincerity. Sincerity is driven home in this town with the force of a runaway schoolbus, albeit the short bus populated with screaming, wailing denizens.

I find adjectives are brushed up with the use of hyphens.

"The crab special? It's nice-nice."

"monkey-monkey"

"Dont talk to him he is crazy-crazy."

"I cant talk right now, it's busy-busy."

That little dash dashes between time and space to deliver urgency. Your adjectives are better distributed with a blast of speed. Must deliver information timely to Angelenos as their attention is constantly, dangerously close to wandering. It's a familiar tone, like a kindergarten teacher.

And of course where would multispeak be without the power of the Y. Not YMCA, so dont start doing the little dance or conjure up images of the Village People. The Y is a gateway drug to delivering bytes in a safe manner.

"Play nicey nice, Clarence or there will be no pie tonite."

"Time for nappy naps everyone."

"There is far too much worky- work for this drone to do."

Marky Mark.

As you can see, you can make an impression, even a fleeting one, by multiplicific dialogue. A billboard in Times Square will relay information but repeating the data in a myriad of little flashes really drives your point home. Hypnotists have known for centuries that the calm repetition of suggestion renders your subject wide open to direction. Hypnotists have known for centuries that the calm repetition of suggestion renders your subject wide open to direction. Whether it be in repeated forms forms, conjoined blip-blips, or linky linked audiences like small bytes as we thoroughly chew our information. Or maybe our attention spans just need mental aerobics as they've been numbed down. Did you just read all the way here? Maybe I have a pointy point.

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